It has always been a pleasant experience shopping in DMart.
My mother along with my brother and me travel in our
small car to shop for our monthly groceries in DMART. We get to see many middle-class
families coming along with their kids to shop together. It simple symbolises
the Indian middle-class way of shopping.
It is a very positive and happy sign to see that families
come together to buy wholesome foods rather than any junk food. It gives a lot
of joy to see an Indian company providing a complete shopping experience to its
people in an Indian way.
What helps making the shopping experience far more enriching
is the price which is absolutely unmatched whether its JioMart, Amazon or Flipkart
for that matter. To be frank the
shopping experience which is derived from shopping at DMart cannot be matched
at any of these well-known stores. Shopping in DMart is like a movie going experience where you can have a popcorn and softy ice-cream after the shopping that to at an unmatched price.
So what makes DMart deliver at these prices which other shop
keepers are are closing down?
DMart does not open its stores in high rich rental places, they own the space and built their own stores which is not at the prime
locations and thus escape the high rental costs.
They procure the groceries in bulk from the farms directly and
hence are able to provide better rates to the consumers.Their profit is based
on economies of scale rather than MRPs.Also to be noted here there is never any
marketing budget allocated by DMart. I think many startups should look into
this area.
It provides a price which is definitely far below the MRP
for most of the products. What really makes it better is it is airconditioned
and has multiple check-in counters that make it easy to clear the payments.
What could have been better is a dedicated customer agents who
can help us chose the products and clothes of our liking.
All in all it is a paaisa vassol experience along with a complete family experience to shop from DMART to see
other families coming and shopping for aesthetic
foods rather than junk foods.
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