A complete family experience: DMart

It has always been a pleasant experience shopping in DMart.

My mother along with my brother and me  travel in our small car to shop for our monthly groceries in DMART. We get to see many middle-class families coming along with their kids to shop together. It simple symbolises the Indian middle-class way of shopping.

It is a very positive and happy sign to see that families come together to buy wholesome foods rather than any junk food. It gives a lot of joy to see an Indian company providing a complete shopping experience to its people in an Indian way.

What helps making the shopping experience far more enriching is the price which is absolutely unmatched whether its JioMart, Amazon or Flipkart for that matter. To be frank  the shopping experience which is derived from shopping at DMart cannot be matched at any of these well-known stores. Shopping in DMart is like a movie going experience where you can have a popcorn and softy ice-cream after the shopping that to at an unmatched price.

So what makes DMart deliver at these prices which other shop keepers are are closing down?

DMart does not open its stores in high rich rental places, they own the space and built their own stores which is not at the prime locations and thus escape the high rental costs.

They procure the groceries in bulk from the farms directly and hence are able to provide better rates to the consumers.Their profit is based on economies of scale rather than MRPs.Also to be noted here there is never any marketing budget allocated by DMart. I think many startups should look into this area.

It provides a price which is definitely far below the MRP for most of the products. What really makes it better is it is airconditioned and has multiple check-in counters that make it easy to clear the payments.

What could have been better is a dedicated customer agents who can help us chose the products and clothes of our liking.

All in all it is a paaisa vassol experience along with a complete family experience to shop from DMART to see other families coming and shopping  for aesthetic foods rather than junk foods.